Videos
Delicious Bytes Recipe Series
Challenge: Create video series showcasing quick and inexpensive recipes utilizing Food Lion brand products for family meals.
Approach: Overhead shot preparation with ingredients overlayed for quick and easy reference.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media
Channels: Social Media / Website / Email / Digital Ads
Production: Justin A. Wallace
Gas versus Battery
Challenge: Inform owners of gas powered lawn equipment the devastating impact on the environment.
Approach: Create a fun and unique video from a previously developed infographic used in the print ads.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media
Channels: Social Media / Website / Email / Digital Ads / Video display boards
Production: Leo Gasga
60V Platform Sneak Peak
Challenge: Create hype and excitement for soon to be released Greenworks Pro 60V platform with vendor partner Lowes Home Improvement.
Approach: Modeled after summer blockbuster movie trailers to tease customers of the new release.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media
Channels: Social Media / Website / Email / Digital Ads / Video display boards
Production: Leo Gasga
Tailgate essentials for less
Challenge: Create a fun way to show the selection of products from Roses Discount Stores.
Approach: Short video with products to entice customers to shop before the Super Bowl.
Involvement: Brand Strategy / Concept / Creative Direction / Development / Digital Marketing / Social Media
Channels: Social Media / Website / Email / Digital Ads
1 Million Fans Celebration
Challenge: Celebrate Food Lion Facebook reaching 1 million fans and saying thank you.
Approach: Cross selection of Food Lion employees saying thank you to our fans.
Involvement: Brand Strategy / Concept / Creative Direction / Location Scouting / Recruitment / Digital Marketing / Social Media
Channels: Social Media / Website / Email / Digital Ads / Video display boards
Production: Mullen
Food Lion - Changing Room
Challenge: Launch awareness for new packaging for Food Lion brand products without losing customer loyalty.
Approach: Stop motion video with Food Lion brand products going into a “changing room” to put on the new package.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media
Channels: Social Media / Website / Email / Digital Ads
Production: Mullen