Redefining Zero
The launch of the all new Greenworks Commercial 82V battery powered line-up of commercial grade power tools required a fresh look on the future of tools for professional landscapers.
Power of gas in a battery.
Challenge: Introduce all new battery powered tools to professional landscapers in an industry dominated by gas engines for more more than 75 years.
Approach: Showcase products as technology based on luxury car manufacturers marketing. Photographed at low angles and close to show power and build quality.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media / Traditional Marketing
Channels: Social Media / Website / Email / Digital Ads / Print
Photo: Jay Weinmiller
Start earlier. Finish faster.
Challenge: Introduce all new battery powered tools to professional landscapers in an industry dominated by gas engines for more more than 75 years.
Approach: With less noise and no emissions, professionals can start earlier in the day without disturbing clients and getting home faster.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media / Traditional Media
Channels: Social Media / Website / Email / Digital Ads / Print
Photo: Jay Weinmiller
Launching a New Brand - Email
Challenge: Introduce all new battery powered tools to professional landscapers in an industry dominated by gas engines for more more than 75 years.
Approach: Grow email subscribers and leads to launch new Greenworks Commercial platform of tools.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media / Traditional Media
Channels: Social Media / Website / Email / Digital Ads / Print
Production: Leo Gasga
Launching a New Brand - Website Launch
Challenge: Introduce all new battery powered tools to professional landscapers in an industry dominated by gas engines for more more than 75 years.
Approach: Design, develop and launch new website for landscape professionals and independent distributor network.
Involvement: Brand Strategy / Research / Concept / Creative Direction / Digital Marketing / Social Media / Launch
Channels: Website
Production: Leo Gasga
Launching a New Brand - Lead Generation
Challenge: Introduce all new battery powered tools to professional landscapers in an industry dominated by gas engines for more more than 75 years.
Approach: Cultivate leads for new customers and distribution partners.
Involvement: Brand Strategy / Concept / Creative Direction / Digital Marketing / Social Media / Traditional Media
Channels: Social Media / Website / Email / Digital Ads /
Production: Leo Gasga